SERVICES
A marketing department-on-demand for your winery.
Start low-risk, grow into a full brand foundation, and keep me on as your fractional CMO — research-validated, tied to your P&L.
Stage 1 — Brand DNA Audit
$2,500 · credited toward the Foundation
A research-informed diagnosis of what's keeping your brand from younger, premium buyers — with a prioritized plan.
- Buyer analysis (today vs. the next generation)
- Brand-health scorecard
- Competitive & whitespace review
- Pricing and DTC-channel audit
- Ranked opportunities and roadmap
Investment: $2,500, fully credited toward the Brand Foundation if you proceed within 30 days. (Free first step: the complimentary Snapshot.)
Stage 2 — Brand Foundation
Choose the right level of depth for your winery.
Foundation
$7,500
Audit-to-plan, younger-buyer positioning, 90-day roadmap.
Foundation + Brand
$15,000
Adds the full Brand DNA / Brand Book, consumer & concept testing, and a 12-month activation calendar.
Foundation Complete
$25,000
Adds packaging/rebrand direction, deeper research, and a multi-year commercial roadmap.
Your $2,500 audit is credited toward any Foundation tier.
STAGE 3 — Fractional CMO
Senior marketing leadership without the full-time salary — I lead the function, direct the team, and report results in the language of the boardroom.
I don't personally produce everything: execution is done by your team or by contractors I direct, billed separately at cost.
Advisory
$4,000/m
~½ day/week — strategy + oversight; your team executes.
Growth
$6,000/m
~1 day/week — active management of activations, content & the club.
Full
$8,000/m
~1.5 days/week — your full marketing-department-on-demand.
Executive
$10,000+/m
Custom deep-dive — full commercial leadership, trade, and P&L accountability.
A full-time senior beverage marketing leader runs $250K–$350K+ all-in, before a team. 3-month minimum.
How it works
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Start free (Snapshot + intro call)
Build the foundation
Grow with me as your fractional CMO
I don't personally produce everything: execution is done by your team or by contractors I direct, billed separately at cost. 3-month minimum required for all tiers.
- Managed Execution add-on — vetted contractors for content, social, email & club ops, billed at cost + 15–20% management.