Step 1: Your Brand DNA Audit
$2,500 credited toward your Foundation work
A rigorous diagnostic to determine why your estate isn’t engaging the modern generation of luxury wine collectors.
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Strategic buyer demographics
Brand health assessment
Market niche identification
DTC sales channel optimization
High-impact growth roadmap
Initial fee: $2,500, applied to your Brand Foundation project. Email info@unwinedwinery.com to start with a free Snapshot.
Step 2: Define your Foundation
Choose the strategic scale your brand requires
Core Tier
$7,500
Short-range planning and positioning for market entry.
Premium Brand DNA
$15,000
Delivers a robust Brand Identity Guide and a 12-month calendar of tested market activation plans.
Full Estate Suite
$25,000
A complete commercial vision with redesigned visuals and long-term financial projections.
Rates for producers under 50k cases. For large scale portfolios, contact info@unwinedwinery.com for custom pricing after your technical discovery phase.
STEP 3: Executive Retainers
Access high-tier marketing leadership without the full-time cost. I manage your brand vision and team with executive-level reporting.
Note: Project execution is managed by your staff or my specialist partners, billed at cost. Contact info@unwinedwinery.com for info.
Counsel
$4,000/m
High-level strategic advisory; your internal team performs all work.
Growth
$6,000/m
Focused management of wine clubs, digital content, and key campaigns.
Head
$8,000/m
Integrated leadership acting as your dedicated marketing department.
Director
$10,000/m
End-to-end commercial oversight with full responsibility for P&L and wholesale.
Expert CMO value at a fraction of standard executive salaries. Requires a 90-day minimum contract.
Process Map
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View all winery insights
Refine Your Brand Narrative
Launch Fractional Leadership
Strategic vision is provided by me, mientras implementation is done by your team or my network. For inquiries, email info@unwinedwinery.com.
Currently accepting a maximum of 3 active partners.
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Direct Implementation: Connect with creative specialists for digital needs, overseen by me for a set management fee.