1 / Brand DNA Audit
$2,500
one-time, credited toward the Foundation
Two weeks. Who is buying today versus who should be, where the club leaks, what your local market can actually deliver, and a ranked plan.
2 / Brand Foundation
from $7,500
one-time project
The plan, built. Positioning for the next buyer, the club offer, and a roadmap you can run.
3 / Fractional CMO
from $4,000
per month
The plan, run. I lead; either your team executes or mine does.
The Foundation builds the plan. The retainer is me running it with you. Most wineries go Audit, then Foundation, then Growth.
Guarantee: if the Brand DNA Audit doesn't reveal growth you hadn't already seen, tell me within 7 days of the readout and you pay nothing.
Step 2: Brand Foundation, one-time project
Three sizes. Every size includes the plan; the larger ones add research and brand assets.
Foundation
$7,500
Audit-to-plan, younger-buyer positioning, club offer redesign, and a 90-day roadmap.
Foundation + Brand
$15,000
Everything in Foundation, plus the full Brand DNA and Brand Book, consumer and concept testing, and a 12-month activation calendar.
Foundation Complete
$25,000
Everything in Foundation + Brand, plus packaging and rebrand direction, deeper research, and a multi-year commercial roadmap.
Rates for producers under 50,000 cases. Larger portfolios are quoted after the Audit. The Audit fee comes off whichever size you choose.
Step 3: Fractional CMO, monthly retainer
Same plan at every level. The difference is how much of it I run.
Advisory
About half a day a week. Strategy and oversight; your team executes.
$4,000 per month
Growth
About a day a week. I actively manage activations, content and the club.
$6,000 per month
Full
About a day and a half a week. Your marketing department, on demand.
$8,000 per month
Executive
Custom. Full commercial leadership, trade, and P&L accountability.
from $10,000 per month
Three-month start, then month to month. Your Foundation fee is credited against your first quarter, up to the value of that quarter. A full-time senior beverage marketing leader runs $250K to $350K a year before a team.
HOW THE MONEY WORKS
Not sure which step? Start free.
The Snapshot is a one-page read of where your club is leaking members and the first thing I would fix. Yours whether we ever talk.
Credited forward
The Audit fee comes off the Foundation. The Foundation fee is credited against your first quarter of retainer, up to the value of that quarter.
You own everything
Research, plan, brand assets, calendars. If we stop, it all stays with you.
Four numbers every month
Visitors, emails captured, bottles sold, club signups.