Meet the winery marketing consultant behind unWINEd

I started unWINEd Consulting because I kept seeing the same quiet crisis across premium wine: loyal, wonderful customers — and not enough younger ones coming up behind them. After 25+ years in beverage, most recently leading marketing and brand strategy at a premium US wine and spirits company, I help wineries modernize how they win and keep direct customers, so the next generation finds them before the competition does. I work with a few wineries at a time, because senior strategy isn’t something you scale by volume.

I focus on premium wineries who want to win younger buyers and grow a club that outlives their current list.

Research behind every recommendation.

Positioning tied to pricing, distribution, and the P&L.

I execute and measure as your fractional CMO.

As featured in BeverageDaily, March 2026

Let's start with a conversation. No pitch, no pressure — just an honest look at where you are and where you want to go.