I fill tasting rooms and wine clubs. That is the job.
I spent 20+ years in the beverage business, most of it leading marketing, most recently as VP of Marketing and Brand Strategy for a premium wine and spirits supplier. I have launched brands, repositioned old ones, run 360 programs from billboards to bar tops, and sat in enough distributor meetings to know what marketing does and does not move.
I work with a handful of owner-run premium wineries at a time. Everything starts with a free Snapshot, and every recommendation is tied to four numbers you can check yourself: visitors, emails captured, bottles sold, club signups.
Numbers you can check
Visitors, emails, bottles, club signups. Every time.
I started unWINEd because I kept meeting the same winery: beautiful wine, a loyal club, and no plan for who joins next. The owner was doing everything, marketing happened when there was something to promote, and the club was quietly aging out of the buying cycle. That is not a wine problem. It is a structure problem, and structure is what I am good at.
The offer before the ads
Fix what the club asks of a buyer, then spend on reaching her.
A handful at a time
Senior attention, not a junior team.
Wine club and tasting room growth for owner-run premium wineries.
Ready to talk? Start with the free Snapshot, or email info@unwinedconsulting.com.