<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[unWINEd Consulting]]></title><description><![CDATA[Fractional CMO for premium wineries.]]></description><link>https://www.unwinedwinery.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Sat, 26 Sep 2026 03:17:52 GMT</lastBuildDate><atom:link href="https://www.unwinedwinery.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Sell the Evening, Not the Oak: Emotion-First Marketing for Premium Wineries]]></title><description><![CDATA[Nobody has ever joined a wine club because of malolactic fermentation. Where emotion actually lives in your funnel, and a five-minute self-audit.]]></description><link>https://www.unwinedwinery.com/post/sell-the-evening-not-the-oak-emotion-first-marketing-for-premium-wineries</link><guid isPermaLink="false">6ab55cd66e686d82873db277</guid><category><![CDATA[Younger Buyers]]></category><pubDate>Wed, 26 Aug 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/591241_c667acdc29c944469a65b8d71ca2217b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Trisha Cancilla</dc:creator></item><item><title><![CDATA[Drink Less, Drink Better: What Younger Premium Wine Buyers Actually Want]]></title><description><![CDATA[Younger drinkers are buying fewer bottles and better ones. For the right wineries, that is a window, not a crisis.]]></description><link>https://www.unwinedwinery.com/post/drink-less-drink-better-what-younger-premium-wine-buyers-actually-want</link><guid isPermaLink="false">6ab55cd66e686d82873db275</guid><category><![CDATA[Younger Buyers]]></category><pubDate>Wed, 19 Aug 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/591241_07a79e5cb50241b1b86d4453217b4346~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Trisha Cancilla</dc:creator></item><item><title><![CDATA[3 Things on Your Winery Website Turning Off Under-40 Buyers]]></title><description><![CDATA[Your wine is excellent. Your website might be quietly working against you. Three common mistakes and how to fix each.]]></description><link>https://www.unwinedwinery.com/post/3-things-on-your-winery-website-turning-off-under-40-buyers</link><guid isPermaLink="false">6ab55cd66e686d82873db276</guid><category><![CDATA[Younger Buyers]]></category><pubDate>Wed, 12 Aug 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/591241_fd1d02f28da747e5a98420cf144be56c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Trisha Cancilla</dc:creator></item><item><title><![CDATA[Why Your Wine Club Is Quietly Aging]]></title><description><![CDATA[A wine club rarely falls off a cliff. It ages. Three places to start before your most reliable revenue runs out the clock.]]></description><link>https://www.unwinedwinery.com/post/why-your-wine-club-is-quietly-aging</link><guid isPermaLink="false">6ab55cd66e686d82873db278</guid><category><![CDATA[Wine Club Growth]]></category><pubDate>Wed, 05 Aug 2026 09:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/591241_f2d743c7171b44eebb34dd75b0f2eaba~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Trisha Cancilla</dc:creator></item></channel></rss>